Location, Location, Location
Local SEO:- No matter where you’re based, you need to be found in the search engines. And if people are searching for products and services in your area, you need to appear locally, too.
Local SEO has a lot to do with the Google maps. If you can be in the three pack of the Google maps you will get a significant amount of phone calls. This is because 33% of the clicks within Google search go to the maps result. Once a customer views your map listing they are more inclined to contact you as a result. After they contact you, they are more likely to purchase what you’re selling as they came to you. Local businesses live on local custom.
Optimising your site to appear locally will help boost traffic and conversions FACT.