Why is it important for your business?
If you want to generate lots of leads and attract customers to your business, you really have to use all the tools at your disposal. And Google My Business is one of the most helpful tools designed to help you create and manage your own Google listing. Simply put, when customers search the company name, business type or browse a map of your area, they will get to see information about your company and its location on Google Maps. Great in helping people find you easily.
When should you set up your own Google My Business page?
Ideally you should have Google My Business set up as soon as you start trading and if you haven’t then you should have Google My Business at the top of your marketing plan. Google My Business is important as more and more people are using the internet to find and research businesses. They make decisions as to if they will buy your goods or services, eat in your restaurant or have you cut their hair. The list is endless so it’s a good idea to set up a professional image for your company. At the same time, you will get to appear when people search for a product or service that you offer.
Millions of companies use Google My Business, and there’s a reason behind that. It’s because it’s a very reliable and efficient method to attract customers, not to mention it’s fully customisable for your own company as well.
How can you use Google My Business to get more business?
First, you have the opportunity to show information about your company, what it offers and where it’s located. You can also add the phone number so people can call you and there’s also a link to your website.
But there’s even more to Google My Business.
Customers can leave reviews on Google about your business which all helps when people are making decisions as to where they will go or what they will buy. An added bonus is that you get to reply to these reviews. This way you get to show just how much you care about your customers.
In order to create a Google My Business page you need to verify that you are indeed the business owner. While it’s not mandatory (unverified companies will still be shown), verified businesses are twice as likely to be seen as reputable by users.
Why do you need Google My Business?
Google My Business is a great tool for local search, and it allows you to stand out among hundreds of other potential companies just like yours. Plus, you get to cater to the needs of that local customer that wants to buy something. And the best part is that Google My Business is also adapted to mobile. Even if a person comes from mobile, they still get to see reviews and all your company information.
But maybe the primary benefit brought by Google My Business is that customers get to find you a lot easier. They will even have directions to your premises, not to mention some pictures where they can see how the premises looks in real life.
Using Google My Business also improves your business’s visibility. Many third-party sites rely on Google for their information, so a fully optimised Google My Business listing profile will increase your chances of getting featured on them.
Set up your Google My Business page
Although you can try to set up your Google My Business listing on your own, the process can be quite time-consuming and complicated to do it correctly. The Digital Marketing Agency are able to set up a Google My Business listing for your company that not only looks professional but is set up to be fully optimised for Google. A fully optimised Google My Business listing is essential for local SEO success as it will practically guarantee the accuracy of your business’s information in Google, and any third-party apps or services that rely on Google to get their data.
The Digital Marketing Agency works with companies all over Costa Blanca North and we always strive to bring in front the best value and results on the market. We will create a listing that’s informative, professional and very easy to use for all your customers and above all fully optimised for Google. All you need is to get in touch with us right away so we can get started on your project!